On being great (aka: The role of competive analysis)

Here's a good post on the pros and cons of keeping up with the Joneses in the business realm -- Don't Be Better than the Competition

It resonated...

Think about it this way: would you rather have a conversation with a prospect about whether your feature list is longer than the competition's or about the benefits the prospect will derive from your product?

Food for thought and a good reminder, if nothing else...