Are there times you shouldn't listen to users?

Read this article and it talked about Apple and if there are times that you maybe shouldn't listen to users. But the key take away on usability testing:

After all, a good lab moderator won't ask the customer what product they want ... rather they'll simply try to understand the customer's unmet needs and pain points, so that they can (back at the company) innovate the right solution. Customers, important as they are, are not designers.

Read the full post here.